Pantone (and RIGGS) Honor Prince with a New Purple Shade

When Prince passed away last year, the hearts of millions broke and the world became a little less colorful. Prince, the Purple One, the R&B/Funk God, was one of a kind and pushed the music industries cookie-cutter envelope. We grew up listening to Prince, rocked out at parties, watched his music videos and witnessed him living out his “royal” lifestyle.

We were thrilled to find out that Pantone, a world-renowned authority on color and provider of color systems, has created a new Pantone color in honor of Prince. Prince’s estate and the Pantone Color Institute unveiled a new purple shade last week in honor of the late SUPERSTAR singer called Love Symbol #2. This shade was inspired by Prince’s custom Yamaha purple piano and his love for the brilliant color.

The color purple and Prince go hand in hand, throughout his career purple was sprinkled throughout his life, from his clothing, instruments, music video and songs (hello, Purple Rain).

To celebrate Pantone’s newest shade and honor Prince, we have changed our RIGGS logo to Love Symbol #2 for the month! We hope you love it as much as we do.

We’ll leave you with this little gem to brighten your day:

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